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Why Your Personal Choice of Friends Matters for Your Business

The personal relationships that exist between the business owner and their closest confidants are more important than warring against the competition. In fact, a recent study by the National Association of Women ...

How To Get More On-Target Leads

One of the best ways to increase the number of on-target leads generated by your current marketing tools is to pay close attention to what is known as lead scoring. Lead scoring ...

Is Crowdfunding Just For The Little Guys?

Just having to ask this question seems wrong. The whole idea of crowdfunding was to enable small businesses and people to gather seed money so they could pursue their dream, large or ...

Email Marketing – Don’t Underestimate It

As the Summer months have just ended, many businesses will have experienced a slight dip in sales. If this is the case, you might be searching for some new ways to bring ...

How To Use The New Facebook Privacy Tool

Privacy is becoming such an important issue as it relates to the internet that even Facebook, the company that was recently called out for secretly conducting experiments on its user base, has ...

Getting Customers to Spend More Than They Think They Want to Spend

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. ...

Why You Have To Be Passionate To Be Profitable

If you’ve heard the phrase, “Do what you love!” once, you’ve heard it a thousand timed. It’s a cliché, but the funny thing about cliches is that they got to be cliches ...

Does An Office Dress Code Improve Business Performance?

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, ...

Vine vs. Instagram – The Competition Heats Up

The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first ...

Are You Vulnerable To Watering Hole Attacks?

Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the ...

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